Channel 01

Connected TV + Retargeting

Premium, non-skippable streaming TV placements with a built-in video/display retargeting layer. A :30-second base video spot is required and is not included in campaign pricing.

Click a tier to select it, then copy the recommendation for your proposal.

InvestmentImpressionsWeeks# of Flights# of Zip CodesTarget Demographic Layers (Sample)Core Use Case
$5,000Campaign Investment 111,111 4–6 1 Up to 10 HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Entry-level CTV campaign focused on priority neighborhoods during key seasonal periods. Ideal for building awareness with targeted homeowners while testing streaming TV across a concentrated service footprint.
$10,000Campaign Investment 222,222 6–8 1 Up to 10 HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Focused push in top neighborhoods during high-demand periods. Great for maintaining visibility around key seasonal peaks.
$15,000Campaign Investment 333,333 8–10 1 Up to 15 HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Extends presence across nearby service areas with consistent weekly exposure. Ideal for local growth markets.
$25,000Campaign Investment 555,555 10–12 1–2 Up to 20 HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Offers longer coverage and broader reach to stay visible across an entire seasonal cycle, ensuring sustained awareness through peak demand.
$40,000Campaign Investment 888,888 16–20 2–3 Up to 25 HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Designed for dealers who want steady visibility across both heating and cooling seasons, with flexibility to run two full flights per year.
$60,000Campaign Investment 1,333,333 20–28 2–3 30+ Zips HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) · Age of Home 10+ Years Delivers long-term consistency across multiple seasonal cycles. Ideal for dealers who want a dependable presence that supports brand familiarity and steady lead flow over time.

Key Campaign Highlights

Placement

  • CTV ads run within premium, full-episode, brand-safe streaming environments supported by strict fraud prevention standards.
  • Placements appear within trusted, high-quality programming from curated publisher partners, delivering non-skippable inventory with 95%+ video completion rates.

Targeting

  • Geographic targeting is available at the market, county, or zip code level.
  • Available demographic targeting layers may vary based on market inventory and campaign geography.

Creative

  • :30-second base video spot is required, and is not included in campaign pricing. Custom video quote needed for video production.
  • Campaigns include a retargeting layer using video or display ads, with approximately 10–30% of the budget allocated toward viewers previously exposed to the CTV ad. Shorter video units, such as :15-second spots, are recommended for retargeting support. Display specifications and available ad sizes may vary by vendor and should be confirmed with the media team prior to production.
  • Campaign pricing includes access to dynamic creative designed to improve engagement and reinforce viewer attention. Standard creative assets may also be used if preferred.

Measurement

  • Campaign reporting includes impression delivery pacing, reach, frequency, device distribution, publisher delivery, top-performing publishers, and geographic distribution reporting.
  • Retargeting performance metrics, including clicks and engagement activity, are included where applicable.
  • Site attribution reporting is included and requires pixel installation prior to campaign launch.
  • Sales conversion (matchback) attribution is available upon request for plans of $50k+; 1k monthly sales records needed to activate.
Channel 02

Streaming Radio

Brand-safe streaming audio across iHeart, Spotify, Pandora, and other leading platforms — served only when listeners are actively tuned in. A :30-second audio spot is required.

Click a tier to select it, then copy the recommendation for your proposal.

InvestmentImpressionsWeeks# of Flights# of Zip CodesTarget Demographic Layers (Sample)Core Use Case
$4,000Campaign Investment 160,000 6–8 1 10–15+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Entry-level streaming audio campaign built for seasonal awareness in priority neighborhoods. Good fit for dealers testing digital audio while maintaining efficient market coverage across a focused footprint.
$6,000Campaign Investment 240,000 8–10 1 15+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Seasonal boost in core neighborhoods during peak heating or cooling periods. Good for smaller footprints or entry-level budgets.
$12,000Campaign Investment 480,000 12–14 1 20+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Builds steady visibility across more service areas with consistent weekly activity. Strong fit for markets looking to expand reach while maintaining budget efficiency.
$18,000Campaign Investment 720,000 16–20 1–2 25+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Extended seasonal coverage with higher frequency and broader reach. Ideal for dealers who want reliable presence through longer climate swings and competitive windows.
$25,000Campaign Investment 1,000,000 36+ 1–3 30+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Designed for year-round consistency with flexibility to run multiple full seasonal flights. Strong match for service areas that need constant visibility to stay ahead of local competitors.

Key Campaign Highlights

Placement

  • Streaming radio ads will run in brand-safe, premium audio environments across major platforms including iHeart, Spotify, Pandora, and other leading streaming audio providers. Ads are served only when listeners are actively tuned in.

Targeting

  • Geographic targeting is available at the market, county, or zip code level.
  • Audience targeting may include homeowners, household income ranges, HVAC intenders, behavioral segments, and additional demographic layers based on available inventory.

Creative

  • :30-second audio spot is required.
  • Vendors can support creative development and production when a script is provided.
  • Select campaigns may include companion banner ads served alongside the audio placement. Available display sizes and specifications may vary by vendor and will be confirmed during campaign execution.

Measurement

  • Campaign reporting includes impression delivery pacing, reach, frequency, audio completion rates, device distribution, click-through activity and companion banner engagement (where applicable).
  • Attribution will be included where available and may vary based on vendor capabilities and campaign configuration.
Channel 03

Podcast

High-engagement podcast placements primarily across the iHeart podcast network, in less cluttered ad environments. A :30-second audio spot is required.

Click a tier to select it, then copy the recommendation for your proposal.

InvestmentImpressionsWeeks# of Zip CodesTarget Demographic Layers (Sample)Core Use Case
$5,000Campaign Investment 166,666 6–8 5–10+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Focused entry-level presence in priority service areas. Ideal for dealers looking to test podcast advertising, support a short seasonal push, or maintain awareness in a smaller geographic footprint.
$10,000Campaign Investment 333,333 8–12 15+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Focused presence during a key seasonal window. Ideal for testing podcast in priority neighborhoods without a long-term commitment.
$15,000Campaign Investment 500,000 14–20 20+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Adds consistency and reach across more service areas. Good for dealers wanting steady exposure and stronger mid-season support.
$20,000Campaign Investment 666,667 22–28 25+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Sustained visibility over a large footprint. Fits brands aiming to anchor awareness across a full cycle while maximizing the efficiency of podcast frequency.
$30,000Campaign Investment 1,000,000 36+ 30+ HVAC Intenders · Homeowners · Household Incomes ($75k+–$250k+) Designed for dealers who want near year-round continuity across their entire service footprint, ensuring they're present through both heating and cooling seasons.

Key Campaign Highlights

Placement

  • Podcast ads run in brand-safe, premium podcast environments primarily across the iHeart podcast network, delivering high listener engagement in less cluttered placements.

Targeting

  • Geographic targeting is available at the market, county, or zip code level.
  • Audience targeting may include homeowners, household income ranges, HVAC intenders, behavioral segments, and additional demographic layers based on available inventory.

Creative

  • :30-second audio spot is required.
  • Vendors can support creative development and production when a script is provided.
  • Host-read endorsements and show-level integrations may be available upon request and may require additional analysis and vetting. These placements are typically offered at broader coverage levels, most commonly market-wide or national campaigns.

Measurement

  • Campaign reporting includes impression delivery pacing, reach, geographic and device distribution.
  • Attribution reporting will be included where available and may vary based on vendor capabilities, targeting parameters, and campaign configuration.